About Linda Setchell

My expertise spans healthcare technology, scientific research platforms, enterprise software, and consumer products serving millions of users. Whether it's navigating HIPAA compliance, DOD stakeholder alignment, or solving decade-long technical challenges at companies like Logitech, I thrive in ecosystems where technology, regulation, and human needs intersect. I've spent over a decade building world-class products in complex, regulated environments - from transforming Planned Parenthood's struggling telemedicine pilot into a nationally scalable program that exceeded launch expectations by 400% to reorganizing 13 petabytes of climate research data at the Lawrence Berkeley National Lab’s Joint Genome Institute.

What sets me apart is my ability to see the entire system - not just isolated problems. Like an ecologist studying species interactions, I examine how your product, market dynamics, regulatory landscape, technical constraints, and organizational capabilities all connect. This holistic view consistently reveals breakthrough opportunities others miss. From launching industry-first telemedicine protocols to unifying legacy platforms that save millions in development costs, I don't just strategize - I stay until the solution is implemented, the team is aligned, and the results are measurable along the way helping you build the internal capability to sustain that success.

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